Your next campaign, planned and executed in eight weeks.
Strategy, creative direction, content, launch emails, and outreach to the communities who should hear about it first - on time and on budget.
I relaunched a luxury skincare brand that had been quiet for years. Three months later, it had reached 31k+ people, with no paid media.Read how →
The Launch EditEight weeks. One campaign.
• A brand audit and launch strategy in two weeks.
• Creative direction and vision.
• Content and email marketing plan.
• Community outreach, so the news travels past your own followers.What you need: a launch date and thirty minutes with me every week.
AboutI'm Dami Babalola. I trained in architecture, then spent ten years in brand and growth marketing, building companies' presence and getting them exposure.Most launches I see are a good product, one post and a hopeful email. The Launch Edit is my playbook to maximising every campaign, in terms of impact and revenue.I also run community and events for the UK Wine Guild, and I write Feasts with Friends, a London restaurant newsletter. Food and drink are my second passion.
the launch edit
A launch is a season, not just a postAt a glance: eight weeks · one campaign launchYou've made something impressive, and you have a date. Right now the plan is a post on the day and an email to your list. The Launch Edit turns that date into eight weeks of strategy, creative direction, content and outreach, so launch day is the middle of the story, not the start.Who it's for: founder-led lifestyle brands launching a product, a range, a reopening or a relaunch at least ten weeks from now.What you get
• Weeks 1–2, the strategy: brand audit, positioning, audience, key messages, targets and a week-by-week launch map. So you know what you're saying, to whom and when, before anything is designed.• Weeks 2–4, creative direction: the campaign concept, moodboard, art direction guide, templates, and a shot list and photography brief.• Weeks 4–6, content: full calendar with a mix of formats.• Weeks 4–6, email: launch emails written and built, plus landing page copy.• Weeks 5–7, the people: outreach to press, creators, partners and relevant communities - so the news travels past your own followers.• Week 8, launch week: a launch-week playbook and launch-day support - so on the day you're running the launch, not inventing it.What you need: a launch date at least ten weeks away, 30 minutes every week, and approvals within 48 hours.The price: fixed; contact to enquire. Special offer: Founding Rate available for early clients; get in touch by 30 November for full details.
P.S. Not ready to talk? The Launch Map is free: a ten-week plan and key 2027 dates, worked back to the day you need to start. Get it here (#launch-map).The House StyleNot launching yet? This is for the months in between.A content system your team can run without an agency, built in six weeks: an audit with the five things to fix first, three pillars and two series you can repeat every week, a visual system with six templates, 30 days of content ready to post, and a set of founder videos recorded and edited.